A Star Trek movie without Star Trek in the title?
Trekmovie thinks so.
That just seems wrong, somehow. They point out that Bond movies have never had James Bond in them. Well, boo freaking hoo! Since all seventeen movies don't have the character name in them, that's what we call a pattern. Since all ten (soon to be eleven) previous Trek movies have Star Trek in the title, that's also what we call a pattern.
What's the rule of successful franchising?
Don't upset the pattern.